Leveraging Career Highways’ recently updated branding guide, augmented with additional tone and voice work, we created written marketing copy and interactive content elements for their new site. This included:

• an ROI calculator for employers;
• interactive visuals with pop-up info (still images, videos and written copy) to attract and engage all of their audiences, while educating each on the value of using Career Highways technology platform; and
• audience-appropriate marketing headlines and services descriptions to clearly convey “what’s in it for me to work with them”.

To support their prospecting and sales efforts, Active Campaign was implemented to enable the tracking of sales contacts, accounts and related deals. As a combined lightweight CRM with marketing (business) automation tool, Active Campaign is enabling the team to record, track and manage both sales and marketing campaign efforts in one stop. They are now on their own path to grow and expand their footprint in the marketplace.